PROPER POSTURE - OUR BRAS
The bra sits lower on the back and can help with postural correction by balancing the weight of your bust between your shoulders and across the entire mid-section of your back.
The elastic-free bra straps ensure proper fit through preventing stretching of the fabric which results in 'fitting' in the wrong size bra.
Poorly fit bras = many women experience greater breast movement and accompanied shoulder stress even at low levels of activity. This does not promote a normal or healthy posture.​
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HOW DO OUR BRAS OVERCOME ISSUES CAUSED BY IMPROPERLY FIT BRAS?
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Non-stretch straps allow the bra to retain its shape over time;
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Engineered “shelf” design provides a gentle lift of breast tissue from underneath;
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Directional guides ensure excellent circulation of breast tissue which has a tendency to migrate to the underarm lymphatic area;
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Breast tissue weight is transferred off the shoulders and onto the larger and stronger muscle groups of the lower back and midriff;
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With the bra, 80% of the weight is now carried on the whole of the back and not just on the shoulders. These features allow you to sit comfortably, stand confidently, and feel more relaxed.
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OTHER STEPS TO IMPROVE YOUR BREAST HEALTH
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Manage your weight
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Eat a diet rich in cancer-fighting foods
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Exercising regularly
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Perform monthly breast self-examinations
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After the age of 40, look into your suitability for potential mammogram screening (and ultrasound/MRIs if you have "dense breasts.")
